June 2008 – 1 Year Anniversary!

Posted on June 7, 2008 by Neil

Categories: Newsletters

1 Year Anniversary

As Inverse Paradox celebrates it’s formal one year anniversary, we’d like to take a quick opportunity to thank our clients, family, friends, and colleagues for their business and support as we continue to move forward and grow as a premier web and graphic design business in the suburban Philadelphia area.

In only a year, we have established ourselves with nearly 100 clients and released our second identity BrewStudio.

Welcome Brittany!

Inverse Paradox is proud to welcome it’s new summer intern, Brittany Kaplan.

Brittany is a graphic design major at Philadelphia University entering her junior year in September. She is a Resident Assistant (RA) and a member of the Delta Phi Epsilon sorority. Brittany shows a great deal of potential as a Graphic Designer and has already proven herself a valuable member of the Inverse Paradox team. Welcome Brittany!

Time for a Redesign?

We are often asked the question, “When is a good time to redesign my website?” The answer to this question can be quite detailed but there are a few things we look at as designers to determine if your site is ready for an upgrade.

• Is your site’s coding up to par with standards which will optimize your content’s exposure on search engines such as Google?
  If the coding isn’t following the latest standards, you could be missing many business opportunities since your website is being kept from the top of the searches.
• Was your website created by a professional designer or was it self-built?
  If your website was built by an amateur, it is likely that graphics haven’t been optimized for the web, coding doesn’t follow standards, or the design just flat out isn’t effective.
• Is this site’s design consistent in all the major browsers?
  Does everything look right and work in Internet Explorer, FireFox, Safari, Netscape, and Mozilla? It should. Although Internet Explorer is the dominant browser, more and more people are using third-party browsers like FireFox.
• Is the site easy to navigate and use?
  Over time, sites can become disorganized and overflowing just like a computer, filing cabinet, or even your kitchen fridge. In other words, the amount of content can exceed the original framework of the design. This makes the site difficult to use and therefore turns off your audience.

If you’d like any help answering these questions, don’t hesitate to contact us at sales@inverseparadox.com.

Did you know?

You too can start editing images like a pro! GIMP, an open source (free) image editing tool is considered to be the best alternative to Adobe PhotoShop. Why spend nearly a thousand dollars on PhotoShop when you can have nearly all the same features and functionality for free? Click here to get GIMP today!

Just a Reminder

If we manage your website on an ongoing basis, please send your updates to updates@inverseparadox.net. This will allow us to provide you with the quickest turnaround on content changes or additions to your website.

Don’t Forget

We offer 15% in credit or 10% cash for every new client that informs us of your referral.

Because we acknowledge that our company’s expansion strongly depends on client satisfaction and word-of-mouth testimonial about Inverse Paradox, we are proud to offer our clients and associates the ability to earn a commission by promoting our diverse selection of services.

For every new client that informs us of your referral, you’ll earn 15% of THEIR initial project value towards future services from Inverse Paradox OR 10% cash.

So, if you refer ABC company to us and their project is worth $1000.00 you’ll either get $150.00 off your next service from Inverse Paradox OR a commission check for $100.00.