Have you ever searched for yourself or your company online and struggled to find your website through all of the clutter that is search engine results? I’m sure you have, we all have. However, do you actually find yourself if you don’t search your company name? If not, then it may be time to incorporate [...]

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Guest Blogger: Shannon McLaughlin
If you’re a business owner that hasn’t embraced social media networking as a major factor of your marketing plan, it’s time to start doing a little research. Just a few years ago, social media sites such as MySpace and Facebook were mostly a method of procrastination for college kids. Although those sites [...]

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Tomorrow morning I am doing a presentation for the Lower Bucks County Chamber of Commerce about various web based social networking / web 2.0 tools that can be utilized to increase one’s personal and business marketability. The below is the slideshow presentation using SlideShare.
Additionally, here are links to all of the various tools mentioned [...]

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It’s amazing how powerful, and dynamic advertising has become in the past 20 years…
Inverse Paradox was recently on the Preston & Steve Show which was broadcasted live on free radio at 93.3 WMMR in Philadelphia. We were on the air because we recently put up a website, www.worldphuckingchamps.com, selling shirts in honor of Chase [...]

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Perhaps it’s a pet peeve.  Perhaps I just know what I am looking for when visiting a small business’ website for the first time.  But, it never ceases to amaze me how many websites are out there with their business’ contact and location information not readily available when first entering the site.
It’s not uncommon at [...]

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